Things you must know about booklet printing in Evanston, IL

What is a booklet, you ask? You can understand it as – good things of a company on a few pages of a little book.  booklet printing in Evanston, IL, allows good things about a company -be it products, events, or services- to be elegantly printed in a booklet of up to 36 pages.

Are you still confused about printing a booklet? Not sure how it’ll help? Fret not! We are here to inform you about booklet printing in Evanston, IL. 

Critical Benefits of Booklet Printing In Easton, IL

Along with the design, writing is also an essential element of a booklet. The impact of a particular booklet can be understood by a very old marketing model- the AIDA model, which stands for Awareness, Interest, Desire, Action. The key benefits of booklet printing in Evanston, IL, can be understood with the AIDA model-

  • Awareness- brand awareness can be created by distributing booklets.
  • Interest- an attractive booklet generates interest in the products or services mentioned in the booklet. Thereby encouraging them to take action.
  • Desire- a perfectly designed brooklet can stimulate an emotional connection by showing the brand’s image and personality in the booklet.
  • Action- With the booklet’s help, customers can take relevant action through calls, emails, and others.

Booklets are neither books now used for advertising. Booklets are beneficial as, unlike an advertisement, booklets require attention. Booklet printing in Evanston, IL, allows customers to sit and sift through pages, engaging themselves in learning what a particular company has to provide. Hence, it is much more beneficial.

Types of Booklet Binding

The competition is undoubtedly very high, so for the booklets to be practical, they need to have an attractive design and content that is on point and includes CTA plus; during the booklet printing, special attention must be given to the binding. The types of binding are-

  • Saddle-stitched- most commonly used method. It is centered binding that is stapled and opens flat at the center.
  • Coil/spiral binding- holes are made along the left side of the pages where plastic wires are inserted.
  • Perfect binding- here, the pages are pasted at the spine. With the other three sides cropped, it creates a clean look.

The binging type also depends on the size of the booklet. And as per the requirements, decisions are being made.